Marketing Technology (MarTech) refers to the technology stack that helps streamline and optimizes your marketing efforts (e.g. advertising, branding, customer engagement, etc.). There are a wide range of tools and platforms that business can use in their MarTech stack - they include customer relationship management (CRM) systems, social media management schedulers, and email marketing platforms, among others. With such a diverse toolset, it's important to have a team that can work with your business to ensure the right tools and platforms are satisfying your marketing needs but also enabling data-driven decisions as you execute your marketing strategies.